The 'East Riding FEASTivals' set for January launch

Date
Mon, 17 Jan 2022
Article

A series of newly formed 'East Riding FEASTivals' are coming to East Yorkshire towns from January 2022.

The East Riding FEASTival will be a celebration of our high streets, through an event that will feature street foods, bars of distinction, alfresco dining, live music, and children's entertainment served up with fun, colour and character.

The events are planned to take place from late January to early March, running at weekends from mid-morning to the evening. Please see the dates below for further information: 

January 29 & 30  2022 - Hessle FEASTival 2022
February 5 & 6 2022 - Hornsea FEASTival 2022

February 12 & 13 2022 - Market Weighton FEASTival 2022
February 19 & 20 2022 - Withernsea FEASTival 2022
February 26 & 27 2022 - Howden FEASTival 2022

Following the development of town centre recovery plans with local elected members, we have identified locations that have the potential and desire to explore new events or markets. These events will act to generate interest and footfall in town centres and is an exciting opportunity for businesses to reach new audiences.  

These events are being commissioned by the East Riding of Yorkshire Council, through the ERDF Welcome Back Fund. They are being delivered by Market Square Group Ltd, a specialist events company with significant experience of running events such as this.  

These events will be open to all local stores, should they wish to take up a stall in the event. Traders will fall within 3 broad categories: hot food, grocery foods and associated crafts & artisan goods. 

Local Businesses have 3 ways they can take advantage of these events in their towns: 

  1. Take a stall at the event in your town or all the towns. Stalls will be available to local traders at a concession rate, this is a great opportunity to engage with a new audience in a different setting.  
  2. Run a promotion at the same time as the event and the council will work with you to promote this as part of the event 
  3. Extend opening hours to capitalise on the increased footfall in the town centre 

If you would like to express an interest in taking part in these events, and receive more information please contact office@marketsquaregroup.com, Tel: 01832 281274 or visit https://www.marketsquaregroup.co.uk/core/events   

Councillor Jane Evison, portfolio holder for economic development and tourism at East Riding of Yorkshire Council said: "We are really looking forward to the launch of these 'FEASTivals' in our local towns and it will be a terrific way to bring communities together and back out to our high streets. The Made in East Yorkshire Christmas Market in Beverley was a great success and it is fantastic we are now able to bring a flavour of those market events to numerous other towns in the East Riding.

"I would very much encourage residents in these areas to visit the 'FEASTivals' when they are in their town and also continue to support the local retailers in the area as we all hope for a prosperous start to 2022. I very much hope these events bring interest and joy to our market towns during the darker winter months."

For more information, visit www.eastridingfeastivals.co.uk

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